We all use it. But as a business, you use it differently. You're trying to solve problems for consumers, get your brand awareness out there and ultimately sell your service or product. Here's how you can do that, organically. Tell your story.
3 Ways to Tell your Brand's Story on Social Media
1. Share your day-to-day activities in a visual manner
Tell your customers and audience your day to day. Include things such as posting photos and videos of where, what, and how you do things for work or for leisure. Stories are a great way to encourage engagement as well and allow them to contribute to the overall story.
2. Use hashtags
Hashtags are used to get people excited about the work and efforts you put in to do the things you’re passionate about. When the right hashtags are used, this will increase the scope of reach and more liked minded people will see your video or images.
3. Engage with followers and brands who share similar interests
The best way for brands to interact with customers and followers on social media platforms like Instagram, Facebook, and TikTok, is to comment, like and have conversations. You'll learn what they like, and get to know them so you can better solve their problems.
There are many ways for brands to engage with their followers on these platforms but the most effective way is by telling your story in a creative way that will get people’s attention.
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