3 Ways to Use Social Media as a Small Business

Identify your target audience.

For some businesses there will be multiple types of people you’ll want to target. It may help to draw an image and write the characteristics around it, so you can visualize who you’re making content for with each post.

Are you sure you’re investing in the right channel? You have to figure out what social network your audience uses the most and create content for this channel.

Use social media to reach new customers.

Though it is a good idea to have a presence on multiple platforms, the key is to be most active on the one or ones your target is on. Engage by asking questions and participate in chats, groups and forums. After time, you will get to know who you need to curate content to.

Have fun with social media. Provide fun ways to engage with your customers, like running social media contests, linking to your website or special offers in your profile bio, and go live with updates or news products. Short form videos like reels and TikTok are massively popular.

Create valuable content.

Before ever creating or sharing content, think about your audience. To get ideas on what to post, do keyword research. You’re trying to solve a problem and make people aware you can solve it. If you post something that solves what they’re looking for, they’ll engage more and more likely become a customer.

Provide how-to videos, product demos, major issues that cause pain points in your industry. These types of content adds enormous value to your readers. Great content should always aim at adding value.

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