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3 Marketing Trends to Keepy an Eye On [2023]

 

Social Media, and the way we use the internet in general is always changing. It can be hard to keep up and fight the feeling of being left behind. There are a few things you can continue to monitor so your brand can thrive. 


  • Co Branding and Influencer Marketing

  • Search Engine Optimization (SEO)

  • Short form Video


Co Branding


Co Branding or a collaboration with another brand or influencer can be a great way to expand reach. This could be in the form of a giveaway or contest, sponsorship or event. 


Influencer marketing


Influencer marketing has grown and shifted. More so than ever, micro influencers are more trusted than a celebrity collaboration. These famous social media personalities can have very engaged followers. It can be a huge boost in reach and engagement if you choose to work with the right ones, who have a similar target to your brand. Be sure to provide value to both the influencer and their audience.



SEO 


Search engine optimization has been and will continue to be a major challenge for small businesses. It’s not enough to rank high on search engines. With the emergence of TikTok and Instagram Reels, using good tags, descriptions and keywords in your video content is also important. 


To ensure your website, videos and blogs rank high on Google, you need to have strong copy, keyword strategies and relevant value content. Search engines reward good practices and will punish keyword stuffing. 


Short Form Video


Over the last few years, video has grown in popularity. We have changed how we like to consume content. There are countless established full time Youtubers. But, with the emergence of platforms like TikTok, video is easier, and therefore more noise to fight. Anyone with a smartphone and an internet connection can be a creator. 


In an average video, you have about three to five seconds to capture the attention of the viewer. Video content can provide a number of ways to do this including humour, industry news and hot topics. 

 

Involving all of these trend topics into your marketing strategy will certainly help cut through all the online noise out there. The key is to be true to your brand and consistent with your message.

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