Break Down Media

  Social Media, and the way we use the internet in general is always changing. It can be hard to keep up and fight the feeling of being left behind. There are a few things you can continue to monitor so your brand can thrive.  Co Branding and Influencer Marketing Search Engine Optimization (SEO) Short form Video Co Branding Co Branding or a collaboration with another brand or influencer can be a great way to expand reach. This could be in the form of a giveaway or contest, sponsorship or event.  Influencer marketing Influencer marketing has grown and shifted. More so than ever, micro influencers are more trusted than a celebrity collaboration. These famous social media personalities can have very engaged followers. It can be a huge boost in reach and engagement if you choose to work with the right ones, who have a similar target to your brand. Be sure to provide value to both the influencer and their audience. SEO  Search engine optimization has been and

  In today 's digital first world , a strong online brand is essential for businesses of all sizes . A well designed brand attracts new customers , differentiates your business from the competition , and build trust and credibility . In fact , online brand building is so important that it has become one of the most important elements of a marketing strategy .   Creating a Brand A brand is the culmination of everything you use to differentiate your business and grab the attention of a specific target market. This includes not only visual assets like your website design, logo, brand colors, but also your tone of voice, company mission, values, and more.    Think about some of the biggest brands today. What comes to mind when you think of Coca-Cola? For many it could be the holiday commercials with the polar bears.  For others, it could be the sharing a Coke with your friend's name on it. These are iconic.   Understandi

      Identify your target audience. For some businesses there will be multiple types of people you’ll want to target. It may help to draw an image and write the characteristics around it, so you can visualize who you’re making content for with each post. Are you sure you’re investing in the right channel? You have to figure out what social network your audience uses the most and create content for this channel. Use social media to reach new customers. Though it is a good idea to have a presence on multiple platforms, the key is to be most active on the one or ones your target is on. Engage by asking questions and participate in chats, groups and forums. After time, you will get to know who you need to curate content to.  Have fun with social media. Provide fun ways to engage with your customers, like running social media contests, linking to your website or special offers in your profile bio, and go live with updates or news products. Short form videos like reels and TikTok are massiv

  We all use it. But as a business, you use it differently. You're trying to solve problems for consumers, get your brand awareness out there and ultimately sell your service or product. Here's how you can do that, organically. Tell your story. 3 Ways to Tell your Brand's Story on Social Media 1. Share your day-to-day activities in a visual manner Tell your customers and audience your day to day. Include things such as posting photos and videos of where, what, and how you do things for work or for leisure.  Stories are a great way to encourage engagement as well and allow them to contribute to the overall story. 2. Use hashtags Hashtags are used to get people excited about the work and efforts you put in to do the things you’re passionate about. When the right hashtags are used, this will increase the scope of reach and more liked minded people will see your video or images. 3. Engage with followers and brands who share similar interests The best way for brands to interact