Break Down Media

      Identify your target audience. For some businesses there will be multiple types of people you’ll want to target. It may help to draw an image and write the characteristics around it, so you can visualize who you’re making content for with each post. Are you sure you’re investing in the right channel? You have to figure out what social network your audience uses the most and create content for this channel. Use social media to reach new customers. Though it is a good idea to have a presence on multiple platforms, the key is to be most active on the one or ones your target is on. Engage by asking questions and participate in chats, groups and forums. After time, you will get to know who you need to curate content to.  Have fun with social media. Provide fun ways to engage with your customers, like running social media contests, linking to your website or special offers in your profile bio, and go live with updates or news products. Short form videos like reels an...

  We all use it. But as a business, you use it differently. You're trying to solve problems for consumers, get your brand awareness out there and ultimately sell your service or product. Here's how you can do that, organically. Tell your story. 3 Ways to Tell your Brand's Story on Social Media 1. Share your day-to-day activities in a visual manner Tell your customers and audience your day to day. Include things such as posting photos and videos of where, what, and how you do things for work or for leisure.  Stories are a great way to encourage engagement as well and allow them to contribute to the overall story. 2. Use hashtags Hashtags are used to get people excited about the work and efforts you put in to do the things you’re passionate about. When the right hashtags are used, this will increase the scope of reach and more liked minded people will see your video or images. 3. Engage with followers and brands who share similar interests The best way for brands to interact ...